Direct Mail is definitely NOT dead even in light of the internet era. This is more so when it comes to automotive campaigns. Although you may have extensive and impactful online presence, having direct mail sent to your customers’ mailboxes has an efficiency that is not exhibited by online-focused marketing stratagems.
Consumers who receive direct offline mail are able to recall the message much better than those who view the same message in digital format. Consumers spend most of their time on the internet and get to see many emails in their inboxes. It is no wonder that this sea of constant reach outs oftentimes becomes a blur.
In crowded inboxes, emails tend to be overlooked. In addition, consumers today refrain from opening emails from unknown senders. This is largely due to the ever-increasing threat of cyber-attacks of various types. Direct automotive mail will not fail to reach the intended audience due to spam filters.
A properly prepared automotive mail will stand out no matter how crowded your customer’s mailbox might be. It will grab their attention and get them to act better than any online call-to-action. All these and other aspects give direct mail a distinct type of advantage over other marketing strategies and methods.
At Division One Marketing, we employ a wide range of experts to implement our automotive direct mail marketing and promotion projects. They include experienced data analysts, production managers, graphic designers and world-class associates. We have the right team and necessary tools to optimize your existing direct mail strategies as well as develop entirely new and unique communication streams.
Division One Marketing offers high impact direct marketing for the automotive sector that is centered on response and results. We can develop and implement a successful campaign that aligns with your automobile marketing and sales goals.